Stop Now And Read These E-mail Copywriter Tips
How to Find a Terrific Copywriter
If you wish to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it must be extremely well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to develope the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Obviously, not all copywriters are created equal. Some have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Below are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the writer have his or her own site? Any copywriter who would like to write web copy needs to have a site that contains their writing bio, a resume, a few samples and anything else they want to share. If they don't have a site of their own, how are they supposed to help you with your own website? Look at the copy on their site also. If you discover several errors, this is a terrible sign.
How favorably do you react while you are going over the copywriter's own web copy? This involves more than just finding site grammar and spelling mistakes. Do you have any form of emotional reaction to the copy on the website? Are you feeling warmly toward the writer? Does it make you want to go on reading and learn more about the person? Does the website copy make you want to jump to hire them as soon as possible? Does the copy make you want to run away? Does website copy make you mad? These are all really crucial reactions and they require your attention.
Do some background research on the copywriter. Try to find reviews on forums and independent web sites. It's extremely likely that the only reviews you will see on the writer's web site are going to be good. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. You have to also request the copywriter to give you a couple of references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
Be sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the web site. This is especially vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
You have several options available to you when you're trying to figure out whether or not to hire a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.